Sour Patch Kids has been a leader in the candy world for quite some time now. From the release of its recent mystery flavor to the launch of its own New York City store, the brand has done a lot to create a loyal following. That beloved sweet-yet-sour flavor hasn't been limited to just the candy bowl. Those little sour kids have popped up in a variety of foods over the years, including ice cream and cereal. But with the announcement of the new Sour Patch Kids popcorn, the candy will move into the savory sector for the first time.
According to a press release from Candy Pop, a division of SNAX-Sational Brands, the new Sour Patch Kids popcorn might become the Halloween treat that all the ghouls and goblins crave. The brand describes the new snack as popcorn with "REDBERRY® flavor coating ... topped with authentic SOUR PATCH KIDS® Bitz and finished with a sour sugar sprinkle." The popcorn itself appears to be similar to other offerings from Candy Pop. While guests of the 2021 Sweets and Snacks Expo were able to preview this new treat, it will be officially launching at Walmart (with additional sale locations to follow) just in time for Halloween. If sweet and sour candy with a side of crunchy and salty makes your spooky season sound sensational, the new Sour Patch Kids popcorn might be your next must-have treat.
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